Water in a carton

Update, July 3rd, 2016: Target stores with a grocery section are also carrying this. Also seen in a multi-pack. ~1.80 a carton. Have not quaffed.

Seen tonight at Meijer Superstote.
I like when i get to drink something bottled in glass vs. less expensive packaging sometimes.
I'd like to try it out. I was curious.
If this was a half gallon or more, i'd consider it more. $1.50 was a lillte steep. I'd take a Pellegrino in a heartbeat.